Marketers: How to Leverage Web 2.0, Not Necessarily How to Create It

As mentions of a Web 3.0 and semantic web continue to push into the forefront, many marketers are just now rushing to keep up with the latest in Web 2.0. Let's face it—with hundreds of new, creative and engaging social software and communities launched daily there is no need to try and reinvent the wheel. Instead, consider how your industry can leverage what has already been developed and integrate this within your Internet marketing strategy. Consider the following sites:

• Generation Y Audience
  InnerTee :: InnerTee combines digital media, traditional art, clothing and online community to allow users to build, mix and then purchase their unique t-shirt designs. Users select artwork submitted from artists on the site, determine the placement of that artwork and the color and type of the apparel. If they prefer not to mix their own, they may select from a series of pre-designed shirts, mixed by other users. The artists gets paid each time their design is bought for a t-shirt.
  
  Lime :: The philanthropic Generation Y will cling to Lime, a community centered on the environment and harvesting a healthy lifestyle, stress-free and balanced. Visitors can view information about organic food, yoga and the planet through video, podcasts, mobile marketing and the online community.


• Boomers
  Geni :: This easy-to-use, family tree site gives users the ability to post pictures and profiles for each member in their family tree. Each time the users enters a family member's email address they can select to send the member and invitation to build on their family tree, growing the list exponentially.

As mentioned in a previous post, visit "Go2Web2.0" for a comprehensive directory of sites.