WalMart Targets Youth of America

WalMart has been quoted as being optimistic about their partnership as a sponsor for Nickelodeon's 20th annual Kids Choice Awards.

'Wally' and 'Marty'- WalMart's newest 'spokes-elves'- are hosting their own site where kids can vote for favorite movies and share the site with friends. While youngsters may not recognize the characters as official WalMart personnel, the factor that will keep this promotion successful is that parents can view minute by minute how kids around the country are rating each dvd. Read more about the campaign here.