Tuesday, October 16, 2007

Get your Complimentary Tea Leaf Reading


As I was enjoying my regular glass of TAZO green tea this morning, I happened to look under the cap to find "Visit tazo.com for your complimentary teal leaf reading." Excited about this new online campaign, I checked it out immediately. A first name, middle name, and astronomical sign is required, and as you hit the "read my leaves" button, the oracle moves around the a full cup of tea that quickly becomes empty (like you are drinking it) on a saucer that has leftover tea grinds on the bottom. After the oracle reads your leaves, the translator interprets the message. The effects are really interesting and the label under the cap got me to visit the site, which of course was their goal. But when my leaves read "The sock you lost is behind the washer", I was a little disappointed.

TAZO could have used this opportunity to promote a new flavor, give away some free tea or just simply read off my daily horoscope. Anything would have been more entertaining than the let down I was greeted with. But I have to give it to TAZO for at least getting me to their website. Next time however, I may not be so easily coerced.

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