Welcome Messages are Successful
There is an art to making any Welcome Email successful. Many retailers are picking up on this skill and have seen tremendously positive results with their subscribers. When welcome emails set the tone of the program, it leaves the recipient anxious for the next message.The Email Experience Council and the Direct Marketing Association released the results of their Retail Welcome Email study and results have surprisingly increased in the right direction.
Here are some important areas to show extra attention to when executing a Welcome Email:
-Delivery time of the welcome message (normally within 3-10 minutes of signup)
-Make sure to include a link to your site or catalog information
-Include reply contact informaiton
-If possible, include a discount, reward or incentive for your recipient
-Ask the subscriber to white list you by adding your address to their address book
-Include your brand name in the subject lines
Labels: email marketing, welcom messages
posted by MindComet at 2:12 PM
1 Comments:
Sounds like good advice...I'll try that...does anyone out there have some advice on bulk emailing and getting statistics on who opens and who reads the emails. I feel like i am just blindly mailing groups of people.
Anyone have a good customer database servive they use and have has sucess with?
3:39 PM
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