SmileSpotlight.com

Watching TV over my long Thanksgiving weekend, I came across a commercial for Crest directing me to smilespotlight.com. When I got back to work on Monday, not only did I recall the commercial but I remembered the catchy URL, so I decided to take a peak. The theme of this campaign is "Get the confidence you need to smile like a star." Ryan Secrest is the poster child for this campaign while make up artist to the stars, Joanna Schlip gives personal tips on how to maintain that star-ish smile with their new products.

As you navigate through the site, you can view the 3 final contestants and vote on which "spotlight contestant" you want to see on stage at the People's Choice Awards, by the way, voting ends November 30. Not only does the grand prize winner get to go on stage, but they get to fly 5 friends out to L.A., stay in a 5 star hotel, $1,000 shopping spree, celebrity makeover, limo ride to the PCA, attend an exclusive after party and meet Ryan Secrest. Seems like a bit much for white teeth! While this phase of the campaign obviously has enough play, I only wish I had caught wind of it earlier to have a chance to enter to win. Well executed campaign, just wondering why I am now hearing about it with only 3 days left to vote?