Snickers Feast

You have probably seen the Snickers commercial where the Pilgrim goes in to the gas station to buy a Snickers bar and comes out and says to the Viking "Hey guys, they are out of Snickers." The Viking reacts by yelling "NO" and throwing the garbage can on to a parked car. The Pilgrim then replies "But, I got these Snickers dark bars with dark chocolate instead" and the Viking yells "YEAH" and continues to throw another garbage can at the same car.



It seems funny at first but it is kind of random. If you visit Snickers.com it will all make sense. The commercial comes from a series of shots from different days of their "Embark on a feast-worthy adventure" capturing day 69 of their trip. A Viking, Pilgrim, noble King, Greek and Polynesian figures are in a car on a road trip to who knows where, eating Snickers. I have to say it is very comical, but I would have liked to see the commercials on TV starting with day 1 and continuing through to the end. Or is there an end?

Snickers' approach is effective online, but if they would have taken the approach with their commercials, watchers could have bonded with the brand and been excited to see where their next stop on this "feast-worthy adventure" would end up. This online campaign could have been more effective if Snickers included some interaction with their consumers and had a contest of what the next commercial or conflict between characters would be. Incentives could include free candy or airing their brilliant ideas.