Mobile Advertising: Part 2

To elaborate on a previous post discussing the growth trends of the use of mobile internet and specifically the advertising trends and opportunities I found another article of interest.

According to the Center for Media Research 2008 will be the year we see mobile solutions focused on local advertisers. Sooner than you think, you will be able to search for a local restaurant without being flooded with national advertisements. Dilip DaSilva, founder and CEO of Exponential, uses the term "vertical local" or "hyper local" to describe the level of granularity that will become the norm for mobile marketers.

As local users are shown display ads of local businesses relevant to their interests, local CPC (cost per click) will evolve to be a major factor in 2008. Proponents of the new model argue this will be a huge opportunity for smaller and medium sized businesses to advertise on site that they normally wouldn't have been able to take advantage of in the past.