"Twitter Strikes Community Chord" But for What?
A recent article in BtoB magazine discusses the uses that twenty-somethings are now leveraging the tool for. It points out that twitter is another inexpensive channel marketers can tap into and the growing popularity for peers giving each other 'tweets' on their day to day lives.
After it's debut earlier this year at South by Southwest, marketers had high hopes for the new medium but the article cites one of the few instances of value the tool has been used for since then, as the first channel used to spread word of a bay area earthquake. While it may be striking a chord with small circles of friends I think we're still a ways away from creating a full blown community around Twitter and reaching its full potential in making it a viable communication tool.
Labels: social networking, twitter


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