Thursday, January 17, 2008

Incorporating UGC and Bottom Up Content Strategy into Your Thought Leadership Marketing Programs

My colleague, Doug White, recently hosted a panel at Frost & Sullivan's Executive MindXChange in Phoenix. The prestigious, UGC experts leading the conversation included:

Kevin Hoffberg of Decision Street, Kevin's blog
Lee Aase of Mayo Clinic, Lee's Blog
Christopher Curtin of The Walt Disney Company
Richard Short of Indium Corporation, Rick's blog

To establish the context for the very engaging conversation that ensued, the following stats were shared:

  • Technorati tracks 112.8 million blogs and over 250 million pieces of tagged social media. – Technorati website 11/15/2007

  • 175,000 new blogs created each day. - That’s over 2 new blogs per second created each day! . – Technorati website 11/15/2007

  • Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. . – Technorati website 11/15/2007

  • 61% of Internet searchers think that SEO listings are more relevant – iProspect

  • As of December 18, 2007 There were estimated to be over 200 million MySpace profiles - Wikipedia

  • At peak, MySpace had over 230,000 new registrations added each day - Wikipedia

  • 25% of users reported online video as one of the top 3 activities performed online – Forrester 2006

  • Broadband Content and Services 2007, six out of ten high speed Internet users watch/download online video content at least once a week compared to 45% in 2006 - Center for Media Research – 01.09.2008

  • Penetration of video-enabled handheld (portable) devices is on the rise as is viewing of video content on these devices. 27% of Internet users have a cell, iPod/MP3 player, or PDA with video capability, and an additional 23% do not have this capability but are interested in getting it. - Oct. 2007 - Horowitz Associates Report


Stay tuned for Part 2, summarizing the panel discussion.

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posted by MindComet at 3:50 PM

1 Comments:

Blogger rshort said...

I really learned a lot at this particular session - there were many great ideas shared and discussed.

This was my 2nd F&S Mind Xchange. I always return to the office with valuable take-aways. By far, the best resource is the attendees.

One thought rang particularly true for me at this session - the concept of consumer trust. Consumers often feel they can't trust "the man", the monolithic company, the government, etc., so they take matters into their own hands and share their observations with their peers (UGC). Companies would do well to focus on deserving consumer trust.

I am eager to learn at the next F&S event.

Rick Short
www.indium.com/rickshort

11:01 AM

 

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