Make it easy to find a Newsletter

Today I have been searching different websites to join their newsletters, but theres a problem with some of these sites. It is taking longer than I predicted. I have been searching and browsing all throughout the whole websites just to find a way to sign up for a newsletter. I have been going through about eight diffrent sites and should only take me roughly 10 mintues. There are some sites that make it simple, fast and effective, because they have a link at the top right of the page that says, "Sign up for our Newsletter". Our website has done this very well.


These websites are all marketing sites. At first, I thought this was terrible marketing, but after I thought about it - is it genius marketing? Think about it, I am searching through the whole website and I find myself reading some of the articles and learning about the different companies...