Making Online Videos Easier To Watch

Time Warner Cable (TWC) is planning to bring online video to your TV sets an easier way. Apple’s Apple TV and other systems already offer the feature to download Internet content to a TV, but only the “enthusiast”, or their friends, has this hooked up. If you want this feature now, you have to purchase the equipment then set it up yourself. Even through it has been made easy, the average person does not want to go through the hassle of it. TWC plans to make a wireless cable modem where you just pay the cable bill and you’re off downloading online videos instantly. They predict that this could become popular in the next year or two.


What does this mean to marketers? Does it open a door to a new market? I think so. Companies could use this in a sense of viral marketing, through websites such as youtube.com and other video online sites. Create a video that is funny and advertising the company, then download it on youtube.com and let it circle through the Internet. If it is as funny as your favorite youtube video (My New Haircut or Unforgivable for example), then you’ll hear your target market and other people repeating the lines from it. “Jagerbombs” “Go get me a chicken sandwich and some waffle fries…fo free” It would save the company money because downloading videos online is free on most video websites. Verses having the video on a TV network that cost money for a time slot.