Friday, November 02, 2007

Will the Internet Replace TV?

Studies released by the Nielsen Company reported that television tuning remained the same from last year to this year at 8 hours and 14 minutes per day while DVRs count in households more than doubled. Even though viewing time of TV remains the same, about 16% pf US internet households watch their TV broadcasts online. News content use to be the number one most widely viewed online content but this year TV related material won first place.

By 2011, there will be 200 million broadband Internet users and 91% will engage in viewing online videos. The type of content that is watched by US online households in descending order is:

1. Entire episodes/Shows
2. News
3. Entertainment
4. Catch up on missed content
5. Previews
6. Content from favorite shows
7. Sports

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